Shop Project

Shop Project - Is a four week project been undertaken by Sheffield Hallam University Students, in order to help evaluate and understand useful methods of creating, displaying and selling work in a shop situation. We will be creating art products to sell to a wide range of people, by setting up a shop inside the entrance of our university for a few days, allowing the general public and passersby, to purchase one off products by local artists.

We will research the process of marketing, looking at the variety of ways of approaching advertising. We will also learn useful skills, such as group organisation, team work, such as delegating a group of people.



Our structure for the next four weeks is as follows:


Week 16 – Decided on a theme for our shop. Delegate roles and responsibilities, consider what products are to be sold. Make contact with marketing people.

Week 17 – run through H/S issues and Gallery regulations. Students must complete on-line impact/risk assessment task. Produce products.

Week 18 – Produce Products. Test/run though shop display


Week 19 – Set up Shop.

Initial Ideas with Group

-          Sheffield Theme – Steel City – Sheffield Charity’s – Children Hospital, splitting proceeds 50/50

-          Colour theme – assign different groups to their area of practice, making products with the theme of colour. E.g. use of different colours per day or different colours per group.

-          Consider marketing – questionnaires, asking general public what they would purchase, or like to see at an art and craft shop. Create flyers, posters. Use Facebook, as a holding page for information to our group. Consider creating a separate website/blog to advertise event and inviting people to a group event via Facebook .

-          Range of products on sale, including: Chocolate heads; Limited Edition Drawing prints; etchings; paintings; photographs; cards etc.

My Initial product ideas